Geocaching in communication
7. 10. 2009
Client: Správa NP Šumava
Conception, screenplay, copywriting, graphic design, launching of geocaches and travel bugs as nontraditional communication tool + moderating related discussions at social networks for Sumava National Park.
In the national parks we should be always humble observers, not manipulators ormasters of creation.
A little beetle with great impact. The first born that doesn't harm trees but travels to spread knowledge, that people are part of the nature and the golden rule is equilibrium. It wants to quietly patiently pilgrim from cache to cache, country to country, continent to continent to remind us shoreless time, that takes and gives, that ends the old and starts the new, that uses what's dead to protect and serve to the new born ones, growing in their shadow and blooming in the greatest moments of life. It also wants spark discussion about the core missions and tasks of national park in itself and about searching the balance between protecting and limiting.
Both ‘travel bugs’ are author carving artifacts by Veronika Borovková, made of linden tree, impregnated by oil and wax. K002 travels through Europe, while K001 got across Atlantic and after 7 years they have travelled all together unbelievable 19 800 km (data as 2. 9. 2017). Let’s wish a long journey to them and to us we can wish distance, overlook and less of self-delusion about man as the master of creation, without whom the nature is helpless.
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